1. What is video in print?

Video in print refers to the integration of video technology within printed materials such as brochures, flyers, or direct mail pieces. It involves embedding a small LCD screen, speakers, and control buttons into the printed medium, allowing users to watch a pre-loaded video by simply opening the item. This blend of traditional print and multimedia offers an engaging way to deliver content and tell your brand story.

2. How does video in print work?

Video in print devices typically consist of a paper-based shell with a built-in screen and other technological components. These devices are designed to be user-friendly, requiring no additional software or internet connection. When the recipient opens the printed item, the video automatically starts playing. The control buttons allow users to pause, replay, or adjust the volume, providing an interactive experience.

3. What are the benefits of using video in print for brand marketing?

Video in print holds several advantages for brand marketing. Firstly, it grabs attention instantly, making a strong first impression on your target audience. The combination of visuals, audio, and tactile sensation creates a multisensory experience that enhances brand recall. Moreover, custom video in print enables you to convey complex messages effectively, engage viewers emotionally, and showcase product demonstrations. It sets your brand apart from competitors and demonstrates your commitment to innovation.

4. How can video in print be customized?

Video in print devices are highly customizable according to brand requirements. From shape and size to branding elements such as logos, colors, and artwork, every aspect can be tailored to align with your brand identity. Additionally, you can choose the duration of the video, select the content to be displayed, and even include interactive features like touchscreens or QR codes for lead generation. This level of customization ensures that your video in print feels exclusive and relevant to your target audience.

5. What types of businesses can benefit from video in print?

Video in print is a versatile marketing tool suitable for various industries. It can be particularly effective for luxury brands, real estate agencies, travel companies, event organizers, educational institutions, and corporate businesses aiming to create impactful presentations or proposals. Any business looking to differentiate itself from the competition and make a memorable impact on potential customers can benefit from incorporating video in print into their marketing strategy.

6. Are there any limitations to video in print?

While video in print offers numerous advantages, it’s essential to consider certain limitations. Firstly, the cost can be higher compared to traditional print materials due to the added technology involved. However, the return on investment can outweigh this initial expense if used strategically. Additionally, the playback time of the video is limited by the device’s battery life or memory capacity. However, most video in print devices offer a sufficient runtime to convey your message effectively.

In conclusion, custom video in print presents an exciting opportunity for brands to engage their target audience in a unique and memorable way. By combining the power of video with the tangibility of print, brands can create an immersive brand experience that stands out from the digital clutter. With the ability to customize every aspect of video in print and its broad applicability across industries, this innovative marketing tool is poised to revolutionize brand marketing strategies in the future.

Partial UV calendaring is a kind of surface finishing technology for video brochure. UV varnish with high brightness, transparency and wear-resistance is used to polish the printed text and pattern selectively.

While highlighting the layout theme, the decoration effect of the printed surface is also improved. It usually adds brilliance to its present splendor. If you need to perform a UV Finish on specific content, make sure that you put it in a separate layer.

The partial UV of the Video brochure can be implemented after Lamination or calendared directly after printing. But in order to highlight the effect of partial calendaring, the partial UV is usually conducted after Lamination and often performed with Matte Lamination.

Hot stamping is available in a variety of colors, such as gold, rose gold, bronze, and even other colors such as blue, green, black, and purple.

Hot stamping has high gloss, strong stereoscopic and metallic sense. In particular, the 3D hot stamping technology that is widely used at present makes the appearance of video brochure exquisite, magnificent and personalized.

Gold Foil Stamping Process. As you may have learned from the brief history of foil stamping, the process involves heat, pressure, and the gold material — a metallic paper today. Whether you’re designing business cards, a wedding invitation, or company letterhead, gold foil stamping gives the finished product a sleek, sophisticated look.

Coated paper is also known as printing coated paper. On the surface of the original paper, there is coated with a layer of white paint, after super calendering processing, the coated paper is produced. It can be divided into two types including one side and two side ones. The paper surface includes smooth one and fabric one. The paper surface is smooth, has high whiteness and is excellent in ink absorption. It is mainly used for offset printing and gravure fine mesh printing.

Compared with coated paper, the matt coated paper is not too reflective in daylight. The printed design pattern used by the matt coated pater is less colorful than the coated paper, but its pattern is more delicate and advanced than the coated paper.

Specialty paper is a kind of paper with special function. It comes from different fibers that are processed by the paper machine. For example, making use of raw materials alone such as synthetic fiber, synthetic pulp or mixed wood pulp for modification or processing with different materials to endow paper with different functions and purposes.

INSTEAD OF USING PHYSICAL BUTTONS MAKES THE VIDEO BROCHURE MORE LUXURIOUS
If you adopt physical buttons in many projects for yourself or customized by your customers, now you may try to use touch screen as well. This will bring you better experience.

EASIER OPERATION
Direct operation on the screen complies with habit of mobile phone users.

SAME FUNCTION
The function supported by TP is the same as buttons. You could also select playing images, videos and music.

EXCELLENT TRANSMITTANCE
You don’t have to worry about adding a layer of TP will dim the screen or reduce the brightness because our TP is made of high quality glass with high transmittance and sensitivity.

Using a LCD screen with a size of 2.4 inch to 10 inch, the Video Book looks more like an e-book after a few insets are added. This interactive medium creates a powerful connection with the user. It is much loved and also brings an active insight into more information. You can use it for many things, such as pre-school education, product demonstrations, restaurant menus and so on.

It supports mainstream video formats, such as MOV, AVI and MP4, which can be played once it is directly uploaded to the video book without any secondary processing after you make the video. If screen space is sufficient，there are two typesetting options, horizontal and vertical. Besides, we welcome you to design other special sizes because this is a fully customized product.

LCD Video Books for Promotions and Invitations

From the appearance, we insert an LCD display in a book. Exactly, we can add more pages to print your graphics. We adopt the latest video and print technology to connect businesses with their customers closely. The Video Book provides you with more options for developing and maintaining customers.During the promotion, you can invite more valuable potential customers to the event.

1. There cannot be hot melt adhesive and glue wire on the video brochure.
2. There cannot be a visible stain residue on the video brochure.
3. There cannot be fingerprints and dust on the screen.

Note:

Matte Lamination surface has strong anti-pollution ability and will not easily produce fingermarks.

Glossy Lamination surface is easier to clean, you just need to wipe it with a soft wet cloth. Soft Touch Lamination is prone to appear stains. It is hard to clean but has a good touch feel. Anti-scratch Lamination is similar to Matte Lamination but has a scratch-resistant surface.

DIFFERENT HEIGHT
According to the dimension in your design document, we choose buttons with different heights. In general, the best optional range is from 7.2mm to 10mm.

MATURE TECHNOLOGY
Application of physical key is a mature technology, you do not have to worry about damage after multiple press. The service life is up to 1500 times.

FIRM WELD
You don’t have to worry about frequent press operations that will break the weld. Because we apply hot glue to every node of the button so that button function failure can be avoided.

FAST RESPONSE
Almost as soon as you release your finger, the screen of the video brochure will respond, switching or changing the content it is playing.