1. What is video in print?

Video in print refers to the integration of video technology within printed materials such as brochures, flyers, or direct mail pieces. It involves embedding a small LCD screen, speakers, and control buttons into the printed medium, allowing users to watch a pre-loaded video by simply opening the item. This blend of traditional print and multimedia offers an engaging way to deliver content and tell your brand story.

2. How does video in print work?

Video in print devices typically consist of a paper-based shell with a built-in screen and other technological components. These devices are designed to be user-friendly, requiring no additional software or internet connection. When the recipient opens the printed item, the video automatically starts playing. The control buttons allow users to pause, replay, or adjust the volume, providing an interactive experience.

3. What are the benefits of using video in print for brand marketing?

Video in print holds several advantages for brand marketing. Firstly, it grabs attention instantly, making a strong first impression on your target audience. The combination of visuals, audio, and tactile sensation creates a multisensory experience that enhances brand recall. Moreover, custom video in print enables you to convey complex messages effectively, engage viewers emotionally, and showcase product demonstrations. It sets your brand apart from competitors and demonstrates your commitment to innovation.

4. How can video in print be customized?

Video in print devices are highly customizable according to brand requirements. From shape and size to branding elements such as logos, colors, and artwork, every aspect can be tailored to align with your brand identity. Additionally, you can choose the duration of the video, select the content to be displayed, and even include interactive features like touchscreens or QR codes for lead generation. This level of customization ensures that your video in print feels exclusive and relevant to your target audience.

5. What types of businesses can benefit from video in print?

Video in print is a versatile marketing tool suitable for various industries. It can be particularly effective for luxury brands, real estate agencies, travel companies, event organizers, educational institutions, and corporate businesses aiming to create impactful presentations or proposals. Any business looking to differentiate itself from the competition and make a memorable impact on potential customers can benefit from incorporating video in print into their marketing strategy.

6. Are there any limitations to video in print?

While video in print offers numerous advantages, it’s essential to consider certain limitations. Firstly, the cost can be higher compared to traditional print materials due to the added technology involved. However, the return on investment can outweigh this initial expense if used strategically. Additionally, the playback time of the video is limited by the device’s battery life or memory capacity. However, most video in print devices offer a sufficient runtime to convey your message effectively.

In conclusion, custom video in print presents an exciting opportunity for brands to engage their target audience in a unique and memorable way. By combining the power of video with the tangibility of print, brands can create an immersive brand experience that stands out from the digital clutter. With the ability to customize every aspect of video in print and its broad applicability across industries, this innovative marketing tool is poised to revolutionize brand marketing strategies in the future.

What is a table advertising player?

A table advertising player can be described as a modern, multimedia marketing tool that combines the functionality of a table and a digital screen. It usually consists of a touch-enabled table surface embedded with a high-definition screen, allowing businesses to showcase their content in an interactive and visually striking manner. The screen surface acts as a platform for displaying advertisements, videos, product catalogs, menus, or any other promotional content, while the touch function enables users to interact with the displayed information.

Why should businesses consider using table advertising players?

1. Enhanced customer engagement: Unlike traditional static displays, table advertising players offer a dynamic and immersive experience that captivates customers. The interactive touch function allows users to browse through different products or services, play games, locate information, and even make purchases directly from the table. This level of engagement not only fosters brand awareness but also increases the likelihood of conversion.

2. Increased visibility and recall: In an overcrowded marketplace, it’s crucial for businesses to grab the attention of potential customers quickly. With bright, high-resolution screens and captivating visuals, table advertising players provide an ideal medium for attracting and retaining the interest of passersby. The immersive experience created by these devices ensures that your brand message remains memorable, increasing the chances of customers recalling and recognizing your brand in the future.

3. Versatility and flexibility: Table advertising players offer immense flexibility in terms of content customization. Businesses can tailor their messages according to different target audiences, locations, or times of day. Whether you want to promote seasonal offers, highlight specific products, or display real-time updates, these devices can be easily programmed and adapted to meet your marketing goals. Additionally, the ability to integrate various multimedia formats such as images, videos, and audio further enhances the overall impact of your marketing campaigns.

4. Valuable analytics and insights: Table advertising players come equipped with advanced analytics tools that provide valuable insights into customer behavior and preferences. By analyzing data such as user engagement, popular products or services, and interactions, businesses can refine their marketing strategies and optimize their campaigns accordingly. These analytics help determine the effectiveness of different content types and placements, enabling businesses to maximize their return on investment (ROI).

FAQs:

Q: How does a table advertising player differ from a regular digital signage display?
A: While both utilize digital screens, table advertising players have an interactive touch surface, enabling users to engage directly with the displayed content. Regular digital signage displays, on the other hand, typically operate as one-way communication platforms.

Q: Can table advertising players be used in different industries?
A: Absolutely! Table advertising players have broad applications across various industries. They can be used in retail stores, restaurants, hotels, trade shows, exhibitions, museums, and many other environments where interactive and visually appealing advertising is desired.

Q: Is it difficult to set up and manage a table advertising player?
A: Not at all. Table advertising players are designed to be user-friendly, with intuitive interfaces and easy-to-use management software. Most providers offer comprehensive support and training to ensure a seamless setup and hassle-free operation.

Q: Are table advertising players cost-effective?
A: While the initial investment may seem higher compared to traditional advertising methods, table advertising players provide long-term value and a higher ROI. Their versatility, enhanced customer engagement, and valuable analytics make them a worthwhile investment for businesses looking to differentiate themselves and attract more customers.

Conclusion:

Table advertising players have emerged as a game-changer in the world of marketing. Their interactive nature, attention-grabbing display, and versatility make them an effective tool for engaging customers, increasing brand recognition, and driving conversions. With the ability to customize content and gather valuable data insights, these devices offer businesses a powerful means of delivering targeted and compelling marketing messages. As competition continues to intensify, utilizing table advertising players can give businesses the edge they need to succeed in today’s fast-paced digital landscape.

The production process of the gift box is much more complicated than that of the origami box. The post-processing of the origami box is generally composed of printing–surface finishing (bronzing, laminating, partial UV, embossing, etc.)–die-cutting– Glue box–inspection–packing completed.

Most of the high-end gift boxes that are common in our daily life are made of paper, and the surface of paper is also the most suitable for applying more technological treatments, so the following is a process description using paper as the fabric.

1. The choice of paper

According to the customer’s document design requirements and the effect to be reflected, the choice of paper is very important. The main considerations in this regard: ① the type of paper, such as the use of coated paper, or art paper, pearl paper? ② the thickness of the paper. The paper can’t be too thick, it will be easy to wrinkle when it is thick, but it can’t be too thin, otherwise the embossing effect will not be reflected. ③ Consider the decorative effect of the surface

2. Surface decoration

There are many surface decoration processes, the most common ones are offset printing, and then various processes based on this are: ① reverse glazing; ② lamination (glossy film, matte film, tactile film, scratch-resistant film, etc. ); ③ hot stamping (gold, red gold, color gold, silver, laser, etc.); ④ partial scratching of UV oil or screen ink; ⑤ special colorful powder;

3. The choice of grey board paper

Gray cardboard, referred to as gray cardboard, is produced from a kind of recycled waste paper. Mainly divided into single gray, double gray, full gray, high gloss, according to the customer’s requirements for surface flatness. It is an environmentally friendly packaging material, with a quantitative range of 250g to 10000g and a thickness of 0.4mm to 20mm. There is even no upper limit on the thickness and quantitative size. Usually, the appropriate size of the gray board is selected according to the size of the gift box.

The above description is based on the introduction of paper as the fabric. The following mainly analyzes the production process of the book box and the sky and earth cover.

1. The production process of the book-shaped gift box (package gift box):

1. Determine the design draft

2. Confirm the sample and place an order for production

3. Scheduling production materials (face paper, enclosure, inner sticker, bottom paper, cardboard or MDF, inner support material, etc.)

4. Printing wrapping paper and inner stickers (with matching tote bags, you need to print the tote bags)

5. Post-process production (lamination, embossing, UV, bronzing, embossing, embossing, die-cutting and other processes are selected according to needs) 6. Box cutting: a. Surrounding paper, printed face paper, inner Stickers, gray cardboard panels, hoardings, and inner trays are cut to a predetermined size with a paper cutter (the MDF needs to be cut with a professional large saw) b. Panel processing: V-groove machine to open V-groove, stick iron sheet c , Hoarding processing: Drilling magnet holes by punching machine d. Internal support processing: The inner support is a gray board, which needs to be die-cut and then glued with the cut silk cloth. The inner support is foam, and the cut silk cloth needs to be tied in on molded foam.

7. Veneer paper (that is, wrapping the panel paper, pay attention to the surface should be scraped flat, and the edge should be wrapped tightly), stick the inner sticker, and mount the enclosure (at the same time, you need to put a magnet).

8. Box assembly (You can choose the gluing method according to the material needs: brush the original glue on the enclosure and glue the glue gun to assemble. When assembling, pay attention to keep the box clean to avoid leakage of glue and affect the appearance.)

9. Paste backing paper as needed. (Be careful to keep the box clean)

10. Put the inner support (the upper and lower asymmetric inner support should be placed in different directions)

11. Wipe the box and pack it (the box making process takes a while, and there will inevitably be floating soil and stains, so we need to wipe the box to finish)

2. The production process of heaven and earth cover box (upper and lower cover box):

The difference between the production of the heaven and earth cover box and the book-shaped box is: the panel of the bag-type box is divided into the front face, the upper face, the back face and the lower bottom of the box by the V groove. box. In the case of heaven and earth cover, the upper cover and the lower bottom are separated (except for the upper and lower covers), and the production methods are somewhat different:

1. The upper and lower lids of the MDF material The upper lid and lower bottom need to be fixed with white latex and let dry respectively. (The upper and lower lids of the gray cardboard box can be opened with a “well” V-groove, and the four corners can be removed and directly fixed with tape)

2. Mount the processed tissue paper on the upper cover and the lower bottom.

3. The assembly is completed by snapping the upper cover and the lower bottom (the one-piece upper and lower cover box needs to be formed by connecting the upper and lower covers with a connecting plate).

4. Put the inner tray, wipe the box, and pack it.

Shenzhen Funsuper Technology Co., Ltd. is a professional gift box manufacturer, mainly customizing gift boxes, cardboard boxes, corrugated boxes, jewelry boxes, handbags, desk calendars, chocolate boxes, snack boxes according to customer needs, express packing boxes and other products, welcome new and old customers to negotiate with the factory.

The technological process of paper packaging printing and processing is: packaging and decoration design, plate making, printing, and post-press processing.

Post-press processing includes surface finishing and forming processing, which are different for different paper packaging products, mainly including glazing, compounding, slitting, bag making, hot stamping, holographic hot stamping, cross cutting, die cutting, soft label cutting , winding, etc.

1. Printing and processing technology of carton

For cartons, there are mainly the following two printing processes.

(1) Carton design, plate making, printing (cardboard), die cutting and slotting. This is the traditional printing process method. The main printing methods are offset printing and flexographic printing. What is used is a unit type sheet-fed printing press production line.

(2) Carton design, plate making, carton pre-printing, cardboard processing, die-cutting and slotting, which is a modern printing process method. The main printing method is flexographic printing. Pre-printing is done on satellite flexo, unit offset or gravure lines.

2. Printing and processing technology of carton

For folding cartons, there are many ways of printing and processing, and the differences are also very large. Taking a cigarette pack as an example, there are at least the following printing processing methods, wherein the printing method can be offset printing, gravure printing or flexo printing, or a combination of different printing methods, such as:

Design, plate making, printing and die cutting;

Design, plate making, printing, hot stamping and die cutting;

Design – plate making – printing – hot stamping (I) – die cutting;

Design, plate making, composite (paper plastic), printing, hot stamping (UV), and die cutting;

Design, plate making, compounding (paper-plastic), peeling, printing, uv coating, and die cutting.

The finishing of the carton is the most complex and important process of all printed products. Taking common aseptic packaging (such as Tetra Pak, combi box, roof bag, etc.) as an example, the post-printing process includes: compounding, cutting, and bag making. Among them, the compounding process is the most important in the whole process, and it plays a decisive role in the packaging function of the whole container. For example, the paper container Tetra Pak, the printed semi-finished product is placed on the unwinding rack of the compound machine again, after four times of lamination, one time of aluminum foil (aluminum foil can prevent ultraviolet light and ensure the quality of the contents), and finally the roll is harvested. shape. The four-layer plastic of Tetra Pak is made of polyethylene or modified polyethylene resin with different thicknesses from the outer layer, composite layer, inner layer 1 and inner layer 2 respectively. Bonded with paper and aluminum foil.

3. Printing and processing technology of paper bags

For paper bags, the following two printing process routes are generally used.

Design, plate making, printing, cutting, bag making;

Design, plate making, printing, compounding, slitting, and bag making, or design, plate making, compounding, printing, slitting, and bag making, that is, compound first and then print, or vice versa.

The decoration design of paper packaging is an important means to facilitate use, convey product information, and promote sales. The decoration design of paper packaging is very important. When decorating and designing, we must first consider the requirements of commodity packaging and choose the appropriate style; secondly, we must consider the correct and appropriate use of patterns, words and colors, follow the principles of “scientific, beautiful, applicable, economical, and promotional”, and strive to design beautiful, with The sense of the times, decoration and nationality; in addition, the factors affecting the production, use and transportation of the product must also be considered, and the suitable printing and processing must be selected.

At the same time, in order to achieve the above design goals, advanced technology must be used, such as CAD (computer-aided design), CAM (computer-aided manufacturing), and professional software, such as packaging carton structure design professional software. Also consider the requirements of the output file format and the plate making system.

How to choose paper material for brochure printing

1. Within 24p

When printing brochures, generally choose 300g coated paper for the cover and 250g coated paper for the inner pages. This choice looks very good in effect and the price is relatively low.

2. Within 56p

This kind of picture book generally chooses a 330g high-color film on the cover and 157g high-color printing on the inner page. Generally, it is possible to do this kind of p-number picture book, all of which are seeking high quality, so choose a high-end paper as much as possible.

3. Above 80p

This kind of picture book generally chooses double-board paper as the substrate, then the surface is covered with art paper as the cover, and the inner page chooses 200g double-coated paper. This kind of booklet is generally suitable for hardcover picture books.

Regarding the selection of brochure printing paper, I will introduce it here. The paper selected for brochure printing is generally determined according to the p-number. Different p-numbers should be different when choosing paper.

In terms of printing, we have to consider whether there is bleeding in the printing, which is related to whether the pictures you design and layout are cut to the words, which affects the overall aesthetic feeling and also produces visual effects.

Which kind of film to cover, these must be clarified, which is related to the saturation and gloss during printing, and plays the role of waterproof, antifouling, wear resistance, folding resistance, corrosion resistance, etc., special attention should be paid to it.

When printing, what material to choose is also very important. The material of the brochure is generally coated paper, which is commonly used in the market. It has good elasticity, strong water resistance and tensile properties, especially It is very good for the absorption and reception of ink, and most people will use this material to make brochures.

As for the question of where to print brochures, maybe you know almost the same, but as long as you pass the above points, you can find where to print brochures. The answer needs to be explored by yourself. If you don’t find a suitable one, You might consider Funsuper!

1. Sort out the text of all the successful cases of the company.

Organize and classify all the information that customers need to know, such as company profile, corporate culture, brand advantages, and successful cases.

2. The corporate brochure design and printing agency tells you to select materials closely related to the concept.

When designing the corporate manual, the editor of the corporate manual design and printing agency learned that it is necessary to select a batch of materials that can reflect the company’s philosophy from the “heaped” materials, and then conduct necessary sorting and integration of these materials. Use it in the company manual.

3. Product photography, design and printing cannot be ignored either.

The image quality of the corporate brochure is the basis of the corporate brochure, and it cannot be underestimated. We know that today is the era of “reading pictures”. In many occasions, pictures are the main way to reflect problems, while words only play an auxiliary role. Under such circumstances, the editor of the corporate brochure design and printing agency believes that we must work hard on photography and design, ask the most suitable photographer to take pictures in the early stage, and ask the most suitable designer for post-production.

Of course, the paper and printing process used in the corporate brochure are also very important. If you are not careful, your hard work may be in vain. The editor of the enterprise manual design and printing agency believes that the key link in the design and production of the enterprise manual is the overall “planning” of the enterprise manual.

It can be said without hesitation that the quality of enterprise manual design should be improved. In order to accurately reflect the strength of the company, it is necessary to take the road of “differentiation” under the condition of clear company positioning. The editor of the editor believes that we attach great importance to the “planning” work of the corporate manual, and let the corporate manual design “speak” with the help of excellent “planning”.

The editor of the enterprise manual design and printing agency tells you that the design of the enterprise manual should start from the nature, culture, concept, region and business products of the enterprise to reflect the business philosophy and spiritual outlook of the enterprise.

Any Designs and Shapes are Welcomed!

Partial UV calendaring is a kind of surface finishing technology for video brochure. UV varnish with high brightness, transparency and wear-resistance is used to polish the printed text and pattern selectively.

While highlighting the layout theme, the decoration effect of the printed surface is also improved. It usually adds brilliance to its present splendor. If you need to perform a UV Finish on specific content, make sure that you put it in a separate layer.

The partial UV of the Video brochure can be implemented after Lamination or calendared directly after printing. But in order to highlight the effect of partial calendaring, the partial UV is usually conducted after Lamination and often performed with Matte Lamination.

CMYK is a four-color printing mode, which is a color matching mode used in color printing. By using the principle of three-primary color and adding black ink, a total of four colors are mixed and overlaid to form the so-called “full-color printing”. CMYK colors include CYAN, MAGENTA, YELLOW and BLACK.

1.CMYK is a color pattern that relies on reflection. The content is reflected into our eyes by sunlight or light before we can see it. It needs an external light source.

2. CMYK model is related with printing media. It is based on light absorption or reflection characteristics of the ink. The color our eye can see is actually the color when objects absorbs the light of a specific frequency in the white light and reflects the rest of the light.

Heidelberger Printing Presses will be used for your order. This ensures that every video brochure has a high quality printing performance and higher printing efficiency, which guarantees that the order can be completed rapidly.